Association members shell out their annual subscription for a variety of reasons: they value your representation work; they want to benefit from the educational or networking opportunities you deliver; some simply want to give back to the industry that has supported them.

But members also want bang for their buck. So any additional value you can add into the mix through association member benefits can go a long way to convincing people that you're the association for them in the first place, or to commit to membership for the long haul.